Welcome to my blog and thanks for stopping by!
There’s plenty of content (a lot of which has been inspired by my book), with lots more on the way. So please enjoy.
-Andrew (also known as that guy who wrote “The Last Law of Attraction Book You’ll Ever Need To Read”)
Diamonds and The Law of Attraction
What if I told you that the greatest Law of Attraction lesson you’ll ever learn …is actually a lesson in marketing and human psychology?
Don’t believe me?
Well, you will in another minute or two.
But first, I want to tell you about a little company called De Beers.
Sounds like something you’d order at happy hour, right? Well, if you haven’t heard of them, they sell diamonds. A LOT of them.
And they’ve been around for a long, long time.
And back in 1948, they introduced an exciting new marketing campaign when they coined the term “A Diamond Is Forever.”
The campaign took off in a way that nobody could have imagined, and they not only changed the diamond industry forever, but they changed society as well.
Because before that campaign ever came out, having a diamond on your engagement ring was NOT the standard way of doing things.
But nowadays, if that ring doesn’t have a diamond on it, strangers don’t even know that the woman is engaged. And anyone who does know wonders what’s wrong and why she doesn’t have a diamond.
This is really important to think about here, because in case you were under some false impression about the way things are, you now realize that there are no religious meanings behind diamonds on engagement rings. This isn’t some tradition going back for centuries. And really, there was absolutely no cultural significance whatsoever of a diamond on an engagement ring prior to a marketing campaign that told people to THINK that.
It wasn’t just the campaign alone that changed our society, by the way. Just a couple years later, in 1953, Marilyn Monroe was featured in a movie called “Gentlemen Prefer Blondes,” where she sang the now-famous “Diamonds Are a Girl’s Best Friend” -- and while I can’t say this for certain, research I’ve done implies that De Beers may have had a hand in the making of this movie and was behind this particular song’s inclusion into the final edit. If that’s true, we’re talking about a strategically coordinated effort to reinforce a certain message and change public perception -- all in order to make more money.
Then again, maybe it wasn’t intentional. Maybe the campaign had simply done so well, that Monroe’s song was just a smart creative choice to make the movie more relatable, -- which still pushed the idea of diamonds, only in a less coordinated way.
Okay, so where am I going with all of this? And how does it relate to the Law of Attraction? We’re almost there, but first, really think about the implications of what I’m saying here.
Because we’re talking about a situation where society as a whole, whether on purpose or by accident, was actually “programmed” (okay …”influenced”) to see certain things in a certain way. This is a natural evolution of people living their lives, doing business, and just navigating their way through all of their daily experiences.
But make no mistake -- we’re all being programmed whether we like it or not. We’re natural learning machines. Programming is in our DNA. And so is ingenuity.
So it only makes sense that members of society will be ambitious and they’ll try to figure out the most predictable ways of making money in their business.
And here’s where things get murky, because the truly powerful players in society -- the ones who sell the most and produce the most and make the most money -- unless they’re selling something that’s an absolute necessity, like water -- somewhere along the way, they figured out that the way to get people to spend money …is to make them feel incomplete in some way.
Let me say that one more time:
THEY FIGURED OUT THAT IF YOU WANT TO MAKE MORE MONEY OFF OF PEOPLE, JUST MAKE THEM FEEL INCOMPLETE.
Give people a gap to fill, and they’ll strive their entire lives to do so.
And here lies our true problem. Not to make these big companies the bad guy or anything, because it’s unfair to say they all have bad intentions -- but whether they meant to do it or not, they’ve pushed certain messages and viewpoints and opinions and fears and doubts and frustrations into our subconscious minds, and they’ve convinced us that we’re not enough, that we’re incomplete, that we need their product to feel better about ourselves, and that without having what they’re selling, we won’t be able to fit in.
We’re convinced that we need to be married in order to be considered normal. We’re conditioned to have kids by a certain age. We’re programmed to look at that car in the driveway across the street from us and compare our vehicle and our lives and ourselves to that arbitrary standard.
We’re walking around living our lives according to what we’ve been TOLD to want …rather than actually WHAT we REALLY want.
We’re stuck living up to some standard that we’ll never really be happy with because as soon as we rise up a level, there will be another gap to fill waiting there for us.
And don’t get me wrong -- living according to society’s standards does serve us in many ways. It reinforces the value of common decency. It gives us a moral compass to be guided by when we’re unsure of what to do. It gives us a minimum standard of conduct to follow.
I mean if nobody cared about showering on a regular basis, it would be a pretty unpleasant world, right?
But by that same token, it’s probably pretty clear by now that a lot of this programming, whether intentional or not, can be pretty detrimental to our happiness, our outlook, our confidence, our self-esteem, and our ability to think independently and follow our own path.
There’s actually a link to all of this through our own genetics and goes back to the days when we were all in tribes and it was very important to be in good standing with the group - because getting kicked out of the tribe didn’t simply mean you could no longer attend their New Year’s Eve party -- it actually literally meant death. It meant you didn’t have the help you needed to hunt and get food. It meant you didn’t have the safety in numbers to prevent you from being eaten by a tiger or whatever else was out there on the prowl.
If you got ostracized by the tribe, you were done and you knew it. So this need to please others and fit in and be enough is built into our DNA and perpetuated by our own instincts. So it’s no wonder it made its way into the same level of marketing that has people waiting in line for days before a new iPhone comes out or entering a raffle so they can buy a new pair of Air Jordans when they hit the shelves (and will no doubt sell out that same day).
And sure -- this very critical survival instinct had a relevant purpose all those thousands of years ago, but see, when we were in tribes, we didn’t have Gucci or Calvin Klein or Bentleys or Lamborghinis or Rolex watches or any of that.
So why are we acting like these things are a matter of life and death? Because we don’t know any better. Simple as that. That need to fit in and be enough simply carried over from those early days …into our culture today, and whether you realize it or not, this bleeds out into EVERYTHING going on with you.
Your parents and your teachers and all the so-called family-friendly shows you watched when you were a kid - those are the things that determined your paradigm when it comes to having a career, being a success, living a good life, and even falling in love.
And if you don’t believe me, try giving or receiving an engagement ring without a diamond and tell me how you both feel about it afterwards.
This right here is a very important moment for you -- one that your ego wasn’t ready for and couldn’t anticipate. It’s the moment you realize that all these flaws and doubts and insecurities that you see in yourself ...and all the ways you view yourself as being incomplete and not enough -- it’s all based on societal programming that has nothing to do with who you actually really are!
You only view yourself as a failure in certain areas of your life -- in the context of what you’ve been TOLD is a failure in society -- regardless of whether or not it actually IS a failure
I’m talking about everything here - your finances, your relationships, your physical health, your social status -- everything.
Ever see someone who isn’t very physically attractive walk past you with an amazingly gorgeous companion on their arm and wonder to yourself “damn, how the hell did THAT happen?"
Let’s be honest here, sometimes, that very attractive person might have not-so-kind intentions. But other times -- if you were to actually meet that so-called “unattractive” person and hang out with them for just 5 or 10 minutes, you’d instantly see that they’re not stuck in the same box as you, you’d understand how they could get someone who seems so far out of their league on the surface, and you’d suddenly find yourself wanting to hang out with them for a lot longer.
The point I’m trying to make here is that your ego doesn’t like change. It likes the status quo. And as a survival strategy, it’s defined part of that status quo as the standards which permeate every level of our society. And since it views fitting in as the key to staying alive (since it’s apparently worked since the dawn of time), here you find yourself every day wishing that you were more. Because after all, being unhappy is a common thing and therefore appealing to the ego on some perverse yet highly influential level.
And right now as the person that you currently are -- never feeling like you’re enough, trying to keep up with the Jones’s, feeling incomplete, feeling like something’s always missing -- through all of this misery and frustration-- you’re still surviving. You’re still alive. So the ego thinks it’s doing exactly what it’s supposed to by keeping you in this state of dissatisfaction with your life.
So whether it’s looking a certain way or dressing in a certain style or sharing a certain political view or having a certain common opinion or having a beautiful new car even though the one you bought 2 years ago still works great -- all of these things are just your ego attaching itself to a specific false ideal because that’s what it was programmed to do by everyone and everything around it for as long as you’ve been alive.
Nevermind the fact that people who HAVE a mind of their own and follow the beat of their own drum usually seem way more popular, way more successful, and way happier with who they are.
What I’m really trying to tell you here is …NOW is the time to finally disregard ANY illusion that you’re not enough. Realize that a lot of how you view your happiness and your success is all based on how you’ve been told to see things since you were a young and very impressionable child. And I’m not talking about things you were directly told. I’m talking about viewpoints that made their way to you subconsciously as a result of indirect things you saw and heard.
Remember, you weren’t told that engagement rings are supposed to have diamonds. You SAW people respond to the ring and talk about the diamond -- and you put 2 and 2 together on your own, which made it all the more convincing to you -- and this is how it was with just about everything else in your life.
So allow yourself to realize that the idea that you’re not enough is really just a big fat lie. You ARE enough. And you’re already complete. With or without the marriage. With our without the kids. With or without the big house or the big car of the fat paycheck or white picket fence or whatever else.
This doesn’t mean you shouldn’t want those things. It doesn’t mean they won’t genuinely contribute to your happiness. It simply means that when you realize that you’re enough without them, you’ll become way more magnetic and will more easily access the frequency that will draw all of those things in to you.
And that’s where the Law of Attraction comes into this. Don’t allow yourself to feel incomplete based on the illusions around you. Instead, see the truth of who you are. Embrace the valid idea that you’re already enough, and then you’ll instantly begin sending out a better signal, which will then reshape the fabric of the Universe around you, and invite evidence that matches your improved (and more happy and confident) state of being.
So rather than needing the bigger apartment to feel better about yourself, remember that the things that really make you valuable and the things that really complete you are the way you treat yourself and the way you treat others, and your level of kindness and understanding for both yourself and everyone around you.
That may sound like such a cliche, but if you trust me on it, you’ll soon find yourself way happier and many more of your dreams will be fulfilled.
Because as luck would have it, a diamond is NOT forever.
But you are.
Grateful for you,
-Andrew
Don’t believe me?
Well, you will in another minute or two.
But first, I want to tell you about a little company called De Beers.
Sounds like something you’d order at happy hour, right? Well, if you haven’t heard of them, they sell diamonds. A LOT of them.
And they’ve been around for a long, long time.
And back in 1948, they introduced an exciting new marketing campaign when they coined the term “A Diamond Is Forever.”
The campaign took off in a way that nobody could have imagined, and they not only changed the diamond industry forever, but they changed society as well.
Because before that campaign ever came out, having a diamond on your engagement ring was NOT the standard way of doing things.
But nowadays, if that ring doesn’t have a diamond on it, strangers don’t even know that the woman is engaged. And anyone who does know wonders what’s wrong and why she doesn’t have a diamond.
This is really important to think about here, because in case you were under some false impression about the way things are, you now realize that there are no religious meanings behind diamonds on engagement rings. This isn’t some tradition going back for centuries. And really, there was absolutely no cultural significance whatsoever of a diamond on an engagement ring prior to a marketing campaign that told people to THINK that.
It wasn’t just the campaign alone that changed our society, by the way. Just a couple years later, in 1953, Marilyn Monroe was featured in a movie called “Gentlemen Prefer Blondes,” where she sang the now-famous “Diamonds Are a Girl’s Best Friend” -- and while I can’t say this for certain, research I’ve done implies that De Beers may have had a hand in the making of this movie and was behind this particular song’s inclusion into the final edit. If that’s true, we’re talking about a strategically coordinated effort to reinforce a certain message and change public perception -- all in order to make more money.
Then again, maybe it wasn’t intentional. Maybe the campaign had simply done so well, that Monroe’s song was just a smart creative choice to make the movie more relatable, -- which still pushed the idea of diamonds, only in a less coordinated way.
Okay, so where am I going with all of this? And how does it relate to the Law of Attraction? We’re almost there, but first, really think about the implications of what I’m saying here.
Because we’re talking about a situation where society as a whole, whether on purpose or by accident, was actually “programmed” (okay …”influenced”) to see certain things in a certain way. This is a natural evolution of people living their lives, doing business, and just navigating their way through all of their daily experiences.
But make no mistake -- we’re all being programmed whether we like it or not. We’re natural learning machines. Programming is in our DNA. And so is ingenuity.
So it only makes sense that members of society will be ambitious and they’ll try to figure out the most predictable ways of making money in their business.
And here’s where things get murky, because the truly powerful players in society -- the ones who sell the most and produce the most and make the most money -- unless they’re selling something that’s an absolute necessity, like water -- somewhere along the way, they figured out that the way to get people to spend money …is to make them feel incomplete in some way.
Let me say that one more time:
THEY FIGURED OUT THAT IF YOU WANT TO MAKE MORE MONEY OFF OF PEOPLE, JUST MAKE THEM FEEL INCOMPLETE.
Give people a gap to fill, and they’ll strive their entire lives to do so.
And here lies our true problem. Not to make these big companies the bad guy or anything, because it’s unfair to say they all have bad intentions -- but whether they meant to do it or not, they’ve pushed certain messages and viewpoints and opinions and fears and doubts and frustrations into our subconscious minds, and they’ve convinced us that we’re not enough, that we’re incomplete, that we need their product to feel better about ourselves, and that without having what they’re selling, we won’t be able to fit in.
We’re convinced that we need to be married in order to be considered normal. We’re conditioned to have kids by a certain age. We’re programmed to look at that car in the driveway across the street from us and compare our vehicle and our lives and ourselves to that arbitrary standard.
We’re walking around living our lives according to what we’ve been TOLD to want …rather than actually WHAT we REALLY want.
We’re stuck living up to some standard that we’ll never really be happy with because as soon as we rise up a level, there will be another gap to fill waiting there for us.
And don’t get me wrong -- living according to society’s standards does serve us in many ways. It reinforces the value of common decency. It gives us a moral compass to be guided by when we’re unsure of what to do. It gives us a minimum standard of conduct to follow.
I mean if nobody cared about showering on a regular basis, it would be a pretty unpleasant world, right?
But by that same token, it’s probably pretty clear by now that a lot of this programming, whether intentional or not, can be pretty detrimental to our happiness, our outlook, our confidence, our self-esteem, and our ability to think independently and follow our own path.
There’s actually a link to all of this through our own genetics and goes back to the days when we were all in tribes and it was very important to be in good standing with the group - because getting kicked out of the tribe didn’t simply mean you could no longer attend their New Year’s Eve party -- it actually literally meant death. It meant you didn’t have the help you needed to hunt and get food. It meant you didn’t have the safety in numbers to prevent you from being eaten by a tiger or whatever else was out there on the prowl.
If you got ostracized by the tribe, you were done and you knew it. So this need to please others and fit in and be enough is built into our DNA and perpetuated by our own instincts. So it’s no wonder it made its way into the same level of marketing that has people waiting in line for days before a new iPhone comes out or entering a raffle so they can buy a new pair of Air Jordans when they hit the shelves (and will no doubt sell out that same day).
And sure -- this very critical survival instinct had a relevant purpose all those thousands of years ago, but see, when we were in tribes, we didn’t have Gucci or Calvin Klein or Bentleys or Lamborghinis or Rolex watches or any of that.
So why are we acting like these things are a matter of life and death? Because we don’t know any better. Simple as that. That need to fit in and be enough simply carried over from those early days …into our culture today, and whether you realize it or not, this bleeds out into EVERYTHING going on with you.
Your parents and your teachers and all the so-called family-friendly shows you watched when you were a kid - those are the things that determined your paradigm when it comes to having a career, being a success, living a good life, and even falling in love.
And if you don’t believe me, try giving or receiving an engagement ring without a diamond and tell me how you both feel about it afterwards.
This right here is a very important moment for you -- one that your ego wasn’t ready for and couldn’t anticipate. It’s the moment you realize that all these flaws and doubts and insecurities that you see in yourself ...and all the ways you view yourself as being incomplete and not enough -- it’s all based on societal programming that has nothing to do with who you actually really are!
You only view yourself as a failure in certain areas of your life -- in the context of what you’ve been TOLD is a failure in society -- regardless of whether or not it actually IS a failure
I’m talking about everything here - your finances, your relationships, your physical health, your social status -- everything.
Ever see someone who isn’t very physically attractive walk past you with an amazingly gorgeous companion on their arm and wonder to yourself “damn, how the hell did THAT happen?"
Let’s be honest here, sometimes, that very attractive person might have not-so-kind intentions. But other times -- if you were to actually meet that so-called “unattractive” person and hang out with them for just 5 or 10 minutes, you’d instantly see that they’re not stuck in the same box as you, you’d understand how they could get someone who seems so far out of their league on the surface, and you’d suddenly find yourself wanting to hang out with them for a lot longer.
The point I’m trying to make here is that your ego doesn’t like change. It likes the status quo. And as a survival strategy, it’s defined part of that status quo as the standards which permeate every level of our society. And since it views fitting in as the key to staying alive (since it’s apparently worked since the dawn of time), here you find yourself every day wishing that you were more. Because after all, being unhappy is a common thing and therefore appealing to the ego on some perverse yet highly influential level.
And right now as the person that you currently are -- never feeling like you’re enough, trying to keep up with the Jones’s, feeling incomplete, feeling like something’s always missing -- through all of this misery and frustration-- you’re still surviving. You’re still alive. So the ego thinks it’s doing exactly what it’s supposed to by keeping you in this state of dissatisfaction with your life.
So whether it’s looking a certain way or dressing in a certain style or sharing a certain political view or having a certain common opinion or having a beautiful new car even though the one you bought 2 years ago still works great -- all of these things are just your ego attaching itself to a specific false ideal because that’s what it was programmed to do by everyone and everything around it for as long as you’ve been alive.
Nevermind the fact that people who HAVE a mind of their own and follow the beat of their own drum usually seem way more popular, way more successful, and way happier with who they are.
What I’m really trying to tell you here is …NOW is the time to finally disregard ANY illusion that you’re not enough. Realize that a lot of how you view your happiness and your success is all based on how you’ve been told to see things since you were a young and very impressionable child. And I’m not talking about things you were directly told. I’m talking about viewpoints that made their way to you subconsciously as a result of indirect things you saw and heard.
Remember, you weren’t told that engagement rings are supposed to have diamonds. You SAW people respond to the ring and talk about the diamond -- and you put 2 and 2 together on your own, which made it all the more convincing to you -- and this is how it was with just about everything else in your life.
So allow yourself to realize that the idea that you’re not enough is really just a big fat lie. You ARE enough. And you’re already complete. With or without the marriage. With our without the kids. With or without the big house or the big car of the fat paycheck or white picket fence or whatever else.
This doesn’t mean you shouldn’t want those things. It doesn’t mean they won’t genuinely contribute to your happiness. It simply means that when you realize that you’re enough without them, you’ll become way more magnetic and will more easily access the frequency that will draw all of those things in to you.
And that’s where the Law of Attraction comes into this. Don’t allow yourself to feel incomplete based on the illusions around you. Instead, see the truth of who you are. Embrace the valid idea that you’re already enough, and then you’ll instantly begin sending out a better signal, which will then reshape the fabric of the Universe around you, and invite evidence that matches your improved (and more happy and confident) state of being.
So rather than needing the bigger apartment to feel better about yourself, remember that the things that really make you valuable and the things that really complete you are the way you treat yourself and the way you treat others, and your level of kindness and understanding for both yourself and everyone around you.
That may sound like such a cliche, but if you trust me on it, you’ll soon find yourself way happier and many more of your dreams will be fulfilled.
Because as luck would have it, a diamond is NOT forever.
But you are.
Grateful for you,
-Andrew
